Nvidia to supply chip in the new iPod video

Nvidia has beat Broadcom to the contract to supply multimedia chips for the next iPod video which is expected next year. “Based on our analysis, we believe Nvidia is designed into the next-generation vPod socket at the expense of Broadcom,” said American Technology Research analyst Satya Chillara. “We believe the Nvidia chip adds 3D graphics functionality in addition to all of the existing features (such as H.264) that Broadcom supported with the existing vPod.” Apple’s current fifth-generation (video) iPod uses an audio chip from PortalPlayer and a multimedia chip from Broadcom. Apple’s “true” video iPod is rumored to be delayed until the first half of 2007.